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I always had a particular fascination with fashion. However, one day this changed completely when I watched the movie “The true cost” revealing for the first time the detrimental impacts of fashion on people and planet. From one day to the next, I stopped buying Fast Fashion completely and have boycotted them ever since.
Still, my love for fashion as an expression of oneself never subsided. I started looking into sustainable fashion brands finding that whilst there is an offer, many brands were not meeting my personal standards: Either their style was not aligned with mine or their sustainability claims were vague and it was hard to tell whether they were legit. There always seems to have been a trade-off between looking good and doing good. Between sustainability and aesthetics.
Meanwhile, during this struggle I discovered Yoga and Surfing – two passions of mine that completely changed who I am and had a big imapact on my life. Two passions that also sparked the idea to come up with my own fashion brand.
With Tulua Verde I try to resolve that trade-off to create a fashion brand that not only looks good but also meets high sustainability and ethic standards. Tulua Verde is more than just a fashion brand. It’s a passion project that should inspire other people to take action. To prove that it is possible to create a world where nature and people can thrive at the same time.
Where it is possible to create a lifestyle that is true to yourself and a life that you love, without harming the planet. What are you waiting for?