Tulua is Sanskrit and means becoming more, rising while verde is Spanish for green – symbolic of a more eco-friendly and sustainable world. Together Tulua Verde translates into green rising. It stands for a vision of a greener and more sustainable world that respects and lives in harmony with nature.

In particular, it is the dream of a revolutionized fashion system – a fashion system that creates aesthetically beautiful yet eco-friendly clothing. One that doesn’t exploit, destroy, or pollute but one where nature and people can thrive.

A world where also humans are «becoming more”. Tulua verde embraces a lifestyle of freedom, joy, and self-determination. It's for free spirits and life lovers, for people that go for their dreams and create a life that's true to themselves.

Tulua verde - Where people and planet thrive. Where conscious minds and bold souls meet. 

Tulua verde - Join the green rising. #wearetulua 

About the founder

I always had a particular fascination with fashion. However, one day this changed completely when I watched the movie “The true cost” revealing for the first time the detrimental impacts of fashion on people and planet. From one day to the next, I stopped buying Fast Fashion completely and have boycotted them ever since. 

Still, my love for fashion as an expression of oneself never subsided. I started looking into sustainable fashion brands finding that whilst there is an offer, many brands were not meeting my personal standards: Either their style was not aligned with mine or their sustainability claims were vague and it was hard to tell whether they were legit. There always seems to have been a trade-off between looking good and doing good. Between sustainability and aesthetics. 

Meanwhile, during this struggle I discovered Yoga and Surfing – two passions of mine that completely changed who I am and had a big imapact on my life. Two passions that also sparked the idea to come up with my own fashion brand.

With Tulua Verde I try to resolve that trade-off to create a fashion brand that not only looks good but also meets high sustainability and ethic standards. Tulua Verde is more than just a fashion brand. It’s a passion project that should inspire other people to take action. To prove that it is possible to create a world where nature and people can thrive at the same time. 

Where it is possible to create a lifestyle that is true to yourself and a life that you love, without harming the planet. What are you waiting for?